MDMC 2019 RECAP
What is MDMC?
The Midwest Digital Marketing Conference is the LARGEST digital marketing conference in the Midwest. It has been chosen by Forbes as a Top Marketing Conference to attend in 2019. The speakers like Google, LinkedIn, GoDaddy, Adobe, Purina, and many many more is what brought our attention to this marketing experience. The conference is held in St. Louis Union Station, where the FIRST train went through in 1984! It is the GRANDEST union station in the NATION and we can see why! Not only are there hundreds of thousands of square feet for meeting spaces there are countless restaurants, shops, luxury hotel rooms, and attractions.
Entrance of St. Louis Union Station
“How to Grow Your Business with Social Media” Session- This session was so incredibly packed there was not even any standing room available!
Key Takeaways:
Focus on your clients content before your own
The power of partnerships
Use content to play with the audience
Focus on creating great content for customers rather than talking about how great your company is.
Yikes, it’t not actually all about you. Content is essential to the success of your business, however if the content is not relevant to the consumer…it’s kinda pointless. For instance, Instagram’s algorithm focuses on user engagement. It doesn’t matter how many followers you have if they aren’t engaging with your post. Your content will be pushed to the bottom of search results. So rather than posting every day about YOU, step back and think about your fans. What do your fans want to see?
It’s not always about money, its about building partnerships with like-minded people.
“Its not what you know, it’s who you know.” Building partnerships is a key aspect to a growing business. Especially as being a white-label business, we build trust by keeping the names of clients hidden. We have to keep in mind that we do not know everything! It’s okay not to accept an offer because it is left field from what you are used to. If you do not think that you can deliver the BEST service to your client, it’s OKAY to turn them down. Focus on your strengths and partner with those will value the same.
Use “play” in content creation to engage your audience.
Example 1: Volkswagen, “The Polo Principle”
During this campaign, VW invited their visitors to design their own VW Polo online. After submissions, VW then chose 40 of the models to create with their 3-D printer to use as their own prototypes. Then one model was chosen from the 40 to design an actual car from. The submission winner will have a chance to drive the car for 2 months over the summer.
Example 2: Mercedes Benz, Roger Federer Hologram
At the US Open in 2016, Mercedes Benz brought a hologram of the famous tennis star Roger Federer, and Mercedes Benz spokesman. After serving him a virtual ball, your hologram could take a photo with his. The whole point of this marketing tactic was to engage fans in a unique way. It brought in 20% more engagements from the previous years and brought them constant attention from social media posts even after the event.
Both of these interactive campaigns brought attention to the companies in very unique ways. Making the audience feel like they are part of the company by designing their vehicle and giving the audience social media content for days of them playing tennis with a star. The point is, give your audience content they won’t forget by getting them involved!