contact

Paid Search

We don’t just run ads—we run intent-driven campaigns that dominate the SERP. Our Paid Search strategy is grounded in real-time data, smart segmentation, and a hybrid approach to bidding that outperforms “set it and forget it” agencies.

What We Offer:
  • Keyword research, ad creation, and campaign management
  • Ongoing optimization for lower cost-per-click (CPC) and lower cost-per-lead while maintaining better lead quality
Why It Matters:
  • Capture intent-driven leads at the exact moment they’re ready to convert
Why Data Drive Paid Search?

We blend manual bidding control with AI-based automation—knowing when to trust the machine and when to take the wheel.

Why it works

We test & rotate bidding strategies regularly to ensure we’re not wasting budget on underperforming automation

First-party data from your CRM feeds into Google Ads to power high-quality lookalikes

Ongoing negative keyword refinement avoids wasted clicks (especially in Performance Max)

What about PMAX?

 PMAX is a powerful tool—but only when used responsibly. We don’t treat it as a catch-all solution. Instead, we break campaigns out by vehicle category and overlay with audience signals that improve Google’s machine learning.

PMAX = Mid-funnel magic when structured right. But it doesn’t replace your core search campaigns.

Is that all?

Your Paid Search campaigns aren’t running in a vacuum—they’re part of a full-funnel, omnichannel strategy.

  • Meta retargeting for search ad clickers
  • Display + CTV lift strategies to increase brand search volume
  • Custom landing pages and VIN-specific ad copy tied to inventory

And because we track impression share like hawks, we know when it’s time to increase bids—or when we’re just getting outgunned by the store across town.

Let's Connect

Have questions or ready to take your data-drive marketing to the next level? Our team is here to help! Whether you’re looking to activate first-party data, enhance customer engagement, or maximize your marketing ROI, we’d love to hear from you.

Stay Ready. Stay Updated
Welcome to Data Drive Marketing
Subscribe for Latest News and Resources
quick links
email address
Phone
Office
follow us

© 2025 Copyrights by Data Drive Marketing