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Customer Data Platform (CDP)

At the heart of our strategy is your first-party data—and we use CDPs to bring it to life. Whether it’s Tealium, Braze, Orbee, Bloomreach, or Fullpath, we know how to integrate, automate, and activate data to power better audience targeting, messaging, and conversion.

What We Offer:
  • Full integration with major CRMs (Salesforce, etc.)
  • Unified customer profiles for consistent messaging across channels
  • Troubleshooting complex communication and connectivity issues
Why It Matters:
  • Harness the power of first-party data to personalize experiences and scale your marketing efforts

From Data to Action

A CDP is more than a data warehouse—it’s the engine behind your entire customer journey. We connect your CRM, website, inventory, service data, and marketing platforms into one intelligent hub.
What we do
  • Ingest CRM and website behavior data with consent management in place
  • Create audiences based on real customer behavior (form fills, VDP views, service visits)
  • Feed those audiences into your ad platforms: Google, Meta, OTT, and more
  • Run automated email & SMS sequences that reflect where someone left off in the journey

Smarter Targeting Starts Here

We don’t rely on 3rd-party data—we use your data to build high-converting campaigns.

How CDP targeting improves performance:

Suppress recent buyers to reduce spend waste

Re-engage warm leads based on on-site behavior

Build lookalike audiences from your highest-value customers

Segment users by funnel stage, location, product interest, or even form behavior

Privacy-First, Fully Compliant

We use CDPs to manage data responsibly and transparently.
Our approach:
  • GDPR, CCPA, and HIPAA-compliant integrations
  • Opt-in/opt-out systems with clear consent management 
  • Data is encrypted at rest and in transit, with strict access controls

Let's Connect

Have questions or ready to take your data-drive marketing to the next level? Our team is here to help! Whether you’re looking to activate first-party data, enhance customer engagement, or maximize your marketing ROI, we’d love to hear from you.

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