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Automotive Marketing

At Data Drive Marketing, we specialize in helping dealers win in their local market. With deepautomotive roots, cutting-edge tools, and a relentless focus on performance, we bring thestrategy, execution, and insights you need to drive more leads, close more sales, and maximizeevery ad dollar.

Whether you need full-funnel digital support or a partner to help you connect the dots betweenyour CRM, creative, and co-op, we’re built to deliver.

From paid search and streaming ads to lead nurturing and mystery shopping, we delivermarketing that drives real outcomes — not just impressions. 

Ready to see what smarter, data-driven marketing can do for your store?

Services Offered

Creative Services

Great creative isn’t just eye-catching — it’s backed by data and built to convert. We combinestrategy, personalization, and performance testing to deliver messaging that resonates with theright audience at the right time.
  • Tailored creative informed by CRM and first-party audience data

  • Personalization at scale — dynamic ads built around location, vehicle interest, andcustomer behavior (think ‘Welcome to the area’ for New Movers’)

  • Model- and offer-specific creative for Paid Search, Display, Social, OTT, and more

  • A/B testing and performance feedback loops to continually improve engagement

Co-Op & Compliance

We take the headache out of co-op. From pre-approvals to reimbursement, we manage everydetail and guarantee compliance — so you get your money back, every time.
  • OEM-specific creative and documentation

  • Real–time fund tracking and deadline management

  • Guaranteed reimbursement for any agency–side errors

  • Always audit–ready with itemized proof–of–performance

CRM-Connected ROI Analysis

We go beyond lead volume. By integrating with your CRM, we measure the actual revenueimpact of your marketing — and optimize for what matters.

  • Multi-touch attribution using UTM tracking + CRM data

  • Lead scoring and routing for better follow-up

  • Insights that inform budget allocation by model, ZIP, or channel

Mystery Shopping & Competitive Insights

We don’t just look at your ads — we look at your process. Our mystery shopping servicesevaluate the full customer experience, from lead response to test drive follow-up, so we canhelp you close more of the traffic you’re already getting.
  • Email, phone, and SMS response audits

  • Sales follow–up timing and tone benchmarking

  • Competitor process analysis and reporting

  • Actionable coaching based on real customer experiences

Let's Connect

Have questions or ready to take your data-drive marketing to the next level? Our team is here to help! Whether you’re looking to activate first-party data, enhance customer engagement, or maximize your marketing ROI, we’d love to hear from you.

Stay Ready. Stay Updated

Let's Connect

Have questions or ready to take your data-drive marketing to the next level? Our team is here to help! Whether you’re looking to activate first-party data, enhance customer engagement, or maximize your marketing ROI, we’d love to hear from you.

Stay Ready. Stay Updated
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